An inquiry into influencer public relations on boosting brand awareness: A study of a fashion brand in Abuja, Nigeria
- Project Research
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- Table of Content: Available
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- NGN 5000
Background of the study
Influencer public relations (PR) have gained prominence as a powerful tool for boosting brand awareness, especially in the fashion industry. In Abuja, fashion brands are increasingly collaborating with social media influencers to create engaging content that resonates with target audiences. These influencer partnerships help humanize the brand, build authenticity, and extend its reach through trusted voices (Okeke, 2023). This study examines how influencer PR strategies impact brand awareness by analyzing various metrics such as social media engagement, reach, and sentiment analysis. Research shows that when executed effectively, influencer PR can generate substantial buzz and elevate brand visibility in a competitive market (Adenuga, 2024). However, challenges such as inconsistent messaging, partner selection issues, and measurement difficulties can affect outcomes. This inquiry investigates successful influencer PR campaigns and compares them to traditional PR efforts to determine their effectiveness in boosting brand awareness. The study aims to offer actionable recommendations for fashion brands seeking to harness influencer power to enhance market presence and drive consumer engagement (Ibrahim, 2025).
Statement of the problem
Fashion brands in Abuja face challenges in optimizing influencer PR to boost brand awareness effectively. Inconsistent influencer performance, misaligned messaging, and difficulties in measuring campaign impact often result in suboptimal awareness levels (Chinwe, 2023). The lack of standardized evaluation methods for influencer partnerships complicates the ability to determine which strategies are most effective. This uncertainty can lead to inefficient allocation of marketing resources and missed opportunities for market expansion. Addressing these issues is crucial for developing robust influencer PR frameworks that reliably enhance brand visibility and consumer engagement.
Objectives of the Study:
To assess the impact of influencer PR on brand awareness.
To compare influencer PR with traditional PR methods.
To recommend best practices for optimizing influencer partnerships.
Research Questions:
How does influencer PR influence brand awareness for fashion brands?
What challenges limit the effectiveness of influencer collaborations?
Which practices can optimize influencer PR for enhanced brand visibility?
Significance of the study (100 words):
This study is significant as it provides insights into the effectiveness of influencer public relations in boosting brand awareness for a fashion brand in Abuja. The findings will offer practical recommendations for optimizing influencer partnerships, thereby increasing brand visibility and consumer engagement. The research contributes to the understanding of modern PR strategies and supports fashion brands in leveraging digital influencers to achieve competitive market presence.
Scope and Limitations of the Study:
This study is limited to examining influencer PR strategies and their impact on brand awareness for a fashion brand in Abuja. It does not extend to other industries or regions, and findings are influenced by local market dynamics.
Definitions of Terms:
Influencer Public Relations: PR strategies that involve collaborations with social media influencers to enhance brand reputation.
Brand Awareness: The extent to which consumers recognize and recall a brand.
Fashion Brand: A company that designs, manufactures, and markets apparel and accessories.
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